1. Introduction to e-commerce

The "Introduction to E-commerce" module offers participants a comprehensive overview of the dynamic realm of online commerce. It begins by defining e-commerce and elucidating its fundamental concepts, including online transactions, electronic payment systems, and digital storefronts. Delving into the historical development of e-commerce, the module highlights key milestones from the emergence of Electronic Data Interchange (EDI) to the proliferation of online retail giants like Amazon and eBay. Participants are introduced to essential e-commerce models, including Business-to-Business (B2B) and Business-to-Consumer (B2C), as well as emerging models like Consumer-to-Business (C2B) and Direct-to-Consumer (D2C). The module also covers digital marketing strategies, emphasizing search engine optimization (SEO), social media marketing, and email marketing, as well as data privacy considerations such as GDPR compliance and cybersecurity measures. Lastly, participants gain insights into e-commerce platforms and tools, including inventory management, payment gateways, and responsive website design, essential for establishing and managing successful online stores. Through theoretical content, video materials, and curated learning resources, participants acquire the knowledge and skills necessary to navigate and thrive in the ever-evolving landscape of e-commerce.